Browse Articles by Rupert Maconick

Opinion: There Is An Advertising Revolution Taking Place

November 2015
Opinion: There Is An Advertising Revolution Taking Place

Last year alone, $600 billion was spent on traditional advertising. But there is a new advertising approach happening right now, which is a throwback to a bygone age: Brands are shifting away from traditional TV commercials to funding and sponsoring documentaries, television programs and specials, and films.  Brands will emerge as the film and... »

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