Creative content company Alkemy X has added Amsterdam-based collective Wefilm to its directorial roster for U.S. representation. The multiple Cannes Lions winner is reportedly known for its work in advertising and approach to branded content for such clients as Google, Heineken, Vodafone, and Tesla. To date, Wefilm’s work has been shared more than 300 million times and won over 120 international awards. The strategic alliance also bolsters Alkemy X’s presence and production resources in the European market.
“We constantly strive to partner with the absolute best brands and creators no matter where they are in the world,” remarked Alkemy X president & CEO Justin B. Wineburgh. “But every once in awhile, the stars align to do something bigger, as Wefilm checked all the boxes for the strategic international growth we are mapping out for Alkemy X and our valued clients.”
“With their innovative and edgy approach to branded content, Wefilm’s body of reality-based experiences and sincere storytelling is moving the needle for clients in unprecedented ways,” said Sara Iversen, Alkemy X VP of business development. “The mutually beneficial partnership we’ve forged with Wefilm not only introduces something new and fresh to our U.S. market agency and brand clients, but also extends our full-service operations and deep talent pool to their team in Amsterdam, and opens up exciting opportunities for Alkemy X in the European market.”
Wefilm’s vision has garnered a Cannes Grand Prix for its campaign for funeral insurer DELA via ad agency Ogilvy & Mather Amsterdam, as well as numerous Eurobest, Effie, Esprix, and ADCN awards, among others.
Second Row (L-R): Director Jan Boon, Executive Producer Bas Welling & Producer Anouk Knapen
Third Row (L-R): Director Joris Postema, Creative Director Martijn de Jong & Director Lennart Verstegen
Last Row (L-R): Head of Concepts Ruben Cusell, Producer Annemieke Boschma & Creative Director Roel Welling
“With Alkemy X, we’ve found a trusted and prominent production partner in the U.S. that’s enthusiastic about our take on advertising, as we believe that consumers fundamentally choose their brands based on their contributions to society,” said Bas Welling, Wefilm executive producer, who co-founded the company with his brother and director Roel Welling. “If people like a story, they share and become an investor in that experience. Our joint task moving forward with Alkemy X is to create such opportunities for consumers and brands alike.”
Since opening in 2010, Bas and Roel Welling have built Wefilm’s roster around pioneering directors and creatives who are willing to embrace the power of genuine and emotional storytelling. Every Wefilm project benefits from the braintrust of all of its directors versus individual talents, which includes Joeri Holsheimer, Lennart Verstegen, Basha de Bruijn, Martijn de Jong, Joris Postema, and Beer ten Kate.
