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HPA Tech Retreat U.K. Unveils Session Topics

April 27, 2016 | By

The 2016 HPA Tech Retreat U.K. announced the first sessions for the event, scheduled for July 13-14 2016 at Heythrop Park Resort in Oxfordshire. The program will focus on the present and future impact of the most recent technology in broadcast and cinema. It offers a unique opportunity and intimate setting to delve into the critical topics facing the content industry. The HPA Tech Retreat is presented in association with SMPTE.

Attendees will have an opportunity to get behind the scenes on the making of the HBO production, Game of Thrones. This special session will examine the production and post of the smash hit series. An all-star panel will lift the lid on the epic series’ creative and technical work, investigating everything from on-set technology, visual effects (VFX) and sound. The session also will take an in-depth look at HBO’s use of Dolby Atmos object-based audio in the production and the challenges of creating and delivering this to the home.

The HPA Tech Retreat SuperSession will be led by industry leaders at work in ultra-high-definition (UHD), high-dynamic-range imaging (HDR), virtual reality (VR) and augmented reality (AR), who will bring their perspectives to the topics that are of crucial impact to the industry. The SuperSession, which takes place on the first day of the two-day event, is an in-depth series of panels entitled “Ultra Everything and Emerging Media Technology”. “Ultra Everything” will explore what UHD and associated technological advances mean for content creators and the audience. The line-up will include major U.K. and U.S. broadcasters focusing on how the increases in frame rates, color, dynamic range and object-based audio are affecting content. This session will be a wide-ranging look at HDR, higher frame rates (HFR), wider color gamut (WCG), 4K and beyond.

“Emerging Media Technology” will examine how emerging technologies, including VR and AR, will affect the users’ experience.

Additional topics for the two-day event include Hybrid Log Gamma (HLG) vs. perceptual quantizer (PQ); the Interoperable Master Format – IMF – and the European view from the European Broadcasting Union (EBU); the “Consumer Technology Review” will look at the latest technology, trends and consumer behavior; VFX; cloud workflows; file-based delivery; connectivity; over-the-top (OTT); versioning, and production finance.

Richard Welsh, co-chair of the HPA Tech Retreat U.K., commented, “The HPA Tech Retreat UK will place some of the most compelling ideas into discussion, led by the individuals and companies who are driving the industry forward. The HPA alongside SMPTE colleagues, are working closely to put forth one of the most engaging, and in some cases, challenging series of sessions in the industry. The Tech Retreat is also a place where you spend a lot of time outside of the session rooms and theatre, talking, debating and discussing what you’ve just seen.”

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