Lauren Iungerich, creator, executive producer, director and writer of the popular teen comedy series On My Block and Awkward, has signed with Bully Pictures for representation as a director for commercials and branded content, marking the first time she has had representation for advertising projects.
Iungerich, whose shows have won Teen Choice and People’s Choice awards, among other accolades, has proven a consummate storyteller with a connection to the youth market; skills that Bully Pictures executive producer Jason Forest says are in high demand and translate well to advertising.
Iungerich says she was intrigued when she was approached by Forest about pursuing advertising work. She notes that she was impressed with Bully Pictures’ success in launching other directors with film and television backgrounds into advertising. “Bully represents incredible talent, including Morten Tyldum, Dustin Lance Black, Anne Fletcher and Justin Simien,” she observes. “They are wonderful filmmakers and to be in their company is very humbling. It’s an honor to be part of the same company.”
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