MPC’s L.A.-based content production arm, MPC Creative, recently produced a film and VR experience for CES 2016 highlighting the performance of Faraday Future’s new electric concept cars.
The film focuses on the FFZERO1 high-performance electric car and the inspiration around Faraday Future’s cars.
“We wanted it to feel elemental,” explained Dan Marsh, creative director of MPC Creative. “To make the film, we shot a stand-in vehicle to achieve realistic performance driving and camera work. We filmed in Malibu and a performance racetrack over two days, then married those locations together with some matte painting and CG to create a unique place that feels like an aspirational Nürburgring of sorts. We match-moved/tracked the real car that was filmed and replaced it with our CG replica of the Faraday Future racecar to get realistic performance driving. Interior shots were filmed on stage. We chose to bridge those stage shots with a slightly stylized appearance so that we could tie it all back together with a full CG demo sequence at the end of the film.”
“The process was collaborative and remarkably straight forward,” said Mike Wigart, executive producer of MPC Creative LA. “Faraday provided us with a great starting point (the concept car). We created a set of beautiful conceptuals to support their vision, and they basically said ‘go.'”
MPC Creative also produced a Faraday Future VR experience that features the FFZERO1 driving through a series of abstract environments. Using Samsung’s Gear VR, CES attendees sat in a position similar to the angled seating of the racecar for their 360-degree tour.
“Faraday Future wanted to put viewers in the driver’s seat, but more than that they wanted to create a compelling experience that points to some of the new ideas they are focusing on,” Marsh explained. “We’ve seen and made a lot of car driving experiences, but without a compelling narrative the piece can be in danger of being VR for the sake of it. We made something for Faraday Future that you couldn’t see otherwise. We conceived an architectural framework for the experience. Participants travel through a racetrack of sorts, but each stage takes one through a unique space. But we’re also traveling fast, so like the film we’re teasing the possibilities.”
