Filed in: Animation, Commercials, Editing, News, Television, Visual FX
|

T&F Devises Powerful Main Title Sequence for Half the Sky

October 2, 2012 | By

Half the Sky‘s main title sequence. (Image courtesy of Thornberg & Forester).

Design firm Chermayeff & Geismar (C&G) recently joined forces with design and digital production company Thornberg & Forester (T&F) to create a sublime :75 main title sequence for Half the Sky: Turning Oppression into Opportunity for Women Worldwide, a two-part documentary from production company Show of Force that is currently airing on PBS‘s Independent Lens. Inspired by the groundbreaking book from Pulitzer Prize winners Nicholas Kristof and Sheryl WuDunn, the film introduces some of the most courageous individuals of our time, who are all doing extraordinary work to empower women and girls everywhere.

That intro sequence draws viewers into still images showing some of the harshest realities females face, and then unveils motion scenes showing positive progress. T&F co-founder, principal and director Scott Matz led his team in this latest creative collaboration with C&G partners Tom Geismar and Sagi Haviv, as well as Show of Force’s filmmakers, including the film’s director (and Show of Force founder) Maro Chermayeff, producer Joshua Bennett and series producer Mira Chang.

C&G’s creative briefing presented T&F with a number of technical and artistic challenges. “Their big idea was to be realized through one, simple :75 camera move,” Matz explained. “The sequence is split into two halves. The first includes a continuous push-in to different scenes representing the oppression of women, and the second is a continuous pull-out that evokes a sense of hope and inspiration. We instantly felt that Sagi’s idea of having the camera reverse direction in the middle of the piece was truly brilliant. For us, main tasks were building ultra-high-resolution still composites for the camera to fly through, and creating fluid transitions into and out-of the three different live-action scenes that anchor the narrative.”

As storyboarded by Haviv, the sequence’s poetic visual journey begins with a live-action shot of a baby crawling through the frame. “I was not present for the live-action shoot, but I sent shooting notes to the set requesting they shoot at 24 and 60 frames per second,” said Matz. “This allowed us to manipulate the speed of the footage in our edit.”

A second live-action scene appears about 32-seconds in, showing students in a classroom in Kenya. “That was shot by series producer Mira Chang,” said Matz. “We asked her to shoot as steady and wide as possible to allow for us to incorporate the footage into our 3D camera set up, and it worked beautifully.”

Main Title Sequence for the Half the Sky Movement Documentary from Thornberg & Forester on Vimeo.

In between those two scenes and a final live-action one (the colorful dancing scene at the end, which was filmed in Somalia) all the other images are still photographs. To make them feel dimensional and immersive, T&F’s artists built ultra-high-resolution still composites for their 3D camera to fly through.

“The middle and end shots became the most challenging for us to work with,” Matz said, while also acknowledging that the original storyboard changed quite drastically through the course of production.

“We became responsible for creating full images that didn’t exist,” he continued. “Each scene became its own piece of art to us. Additionally, we built several thousand pixels of ‘extra’ imagery around each running shot. For months our team worked diligently to create new images from an array of sources, doing everything from shooting our own still elements, degrading architectural structures and designing outdoor markets, to tracking and matching in-camera moves and creating appendages to crop into and out of limited source material.”

Matz emphasized the importance of the project’s music track from John Legend and Magnetic Man. “We worked hard to line up an impactful ‘beat of hope’ that strikes 32-seconds into the music track,” he explained. “The photography transitions into live-action and a powerful moment occurs, symbolizing the change from oppression to freedom and hope.”

For T&F, key credits include senior animator Ken Krueger; designers Keith Endow, Elias Stern, Morgan Goldberg and Kyle Miller; executive producer Elizabeth Kiehner, and producer Kelsey Thomson.

BTL Production Listings

Video of the Day

The PA 101 for Military Veterans workshop is a 3 day free workshop created by Navy Vet Mark August.