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Fujinon: Unveiling Premista

April 3, 2019 | By

fujinon.image (2)Fujifilm/Fujinon is unveiling Premista, a series of Large Format cinema zooms that deliver the full benefit of a large sensor camera with optical quality. The product launch will take place at the ASC Clubhouse in Hollywood, California this Thursday, April 4th, from 11:00 a.m. – 4:30 p.m.


Bill Bennett, ASC, will be moderating an informal exploration of the characteristics and qualities of the Premista 28-100mm T2.9 while shooting a lit scene in the clubhouse bar. On two other large format cameras around the clubhouse, there will be a constant rotation of Fujinon’s Premier and Cabrios with rear Anamorphic adapters by Optima Magnus, as well as Large Format Expanders by Duclos & Optima Magnus. Fujinon MK will be shown on the Sony Venice Rialto’s native E-mount as well as on Micro 4/3 cameras with SLR Magic’s Anamorphic adapter.

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