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	<title>Below the Line &#187; Crafts</title>
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	<description>Voice of the Crew</description>
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		<title>Embracing the Digital Divide in a Dazzling year for Cinematography</title>
		<link>http://www.btlnews.com/awards/embracing-the-digital-divide-in-a-dazzling-year-for-cinematography/</link>
		<comments>http://www.btlnews.com/awards/embracing-the-digital-divide-in-a-dazzling-year-for-cinematography/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:58:21 +0000</pubDate>
		<dc:creator>Jack Egan</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[Crafts]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[For Your Consideration]]></category>
		<category><![CDATA[Industry Sector]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=25023</guid>
		<description><![CDATA[It’s been a banner year for fans of cinematography in terms of both quality and variety. But motion picture cinematography is also at a crossroads. The film medium, dominant ever since the beginning of moviemaking over a century ago, is on the wane, in large part due to economic pressures.  Meanwhile digital motion picture cameras, though still in their relative infancy, are rapidly evolving in terms of technology, mobility and sophistication.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Company 3 Completes 3D and Color Grading for Underworld: Awakening</title>
		<link>http://www.btlnews.com/crafts/post-production/company-3-completes-3d-and-color-grading-for-underworld-awakening/</link>
		<comments>http://www.btlnews.com/crafts/post-production/company-3-completes-3d-and-color-grading-for-underworld-awakening/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:58:06 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Postproduction]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=25083</guid>
		<description><![CDATA[<strong>Company 3</strong> recently relied on <strong>Blackmagic Design</strong>’s DaVinci Resolve for color grading the 2D, 3D and IMAX 3D versions of <em>Underworld: Awakening</em>.

Senior colorist <strong>Siggy Ferstl</strong> at Company 3's Santa Monica facility worked with the filmmakers to help bring a refreshed look to the new installment of this popular vampire-themed series. Known previously for its overall cold, steely, blue feel, the world of <em>Awakening </em>is somewhat different. "The creative team was intent on building a bold new look for the franchise, especially since this is the first 3D installment," said Ferstl. "Of course, being part of the <em>Underworld </em>series, a lot of the story takes place in darkness with characters who are often dressed in very dark costumes. We used color a lot to help the viewer differentiate between people, vampires and Lycans, often during intense, fast-paced action scenes."]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sony Pictures Imageworks Expands Vancouver VFX and Animation Studio</title>
		<link>http://www.btlnews.com/crafts/visual-fx/sony-pictures-imageworks-expands-vancouver-vfx-and-animation-studio/</link>
		<comments>http://www.btlnews.com/crafts/visual-fx/sony-pictures-imageworks-expands-vancouver-vfx-and-animation-studio/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:57:51 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Facility in Focus]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=25094</guid>
		<description><![CDATA[<strong>Sony Pictures Imageworks</strong> announced that it will expand its Vancouver, British Columbia capacity by opening an additional 16,000 square feet of space in the Yaletown area for work on the current productions <em>Men In Black 3</em>,<em> The Amazing-Spider-Man</em>, <em>Oz The Great And Powerful</em> and Sony Pictures Animation’s <em>Hotel Transylvania</em> now underway. ]]></description>
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		<title>Art Directors Guild Honors Production Designers for Hugo, Girl With the Dragon Tattoo and Harry Potter</title>
		<link>http://www.btlnews.com/awards/art-directors-guild-honors-production-designers-for-hugo-girl-with-the-dragon-tattoo-and-harry-potter/</link>
		<comments>http://www.btlnews.com/awards/art-directors-guild-honors-production-designers-for-hugo-girl-with-the-dragon-tattoo-and-harry-potter/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:58:42 +0000</pubDate>
		<dc:creator>Jack Egan</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=25006</guid>
		<description><![CDATA[The production designers for <em>Hugo</em>, <em>The Girl With the Dragon Tattoo </em>and <em>Harry Potter and the Deathly Hallows Part 2</em> won top prizes in the three feature film categories at the 16<sup>th</sup> annual <strong>Art Directors Guild</strong> “Excellence in Production Design” dinner held at the Beverly Hilton Hotel Saturday night.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A Level Playing Field at the 2012 Annies</title>
		<link>http://www.btlnews.com/awards/a-level-playing-field-at-the-2012-annies/</link>
		<comments>http://www.btlnews.com/awards/a-level-playing-field-at-the-2012-annies/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:58:20 +0000</pubDate>
		<dc:creator>Scott Essman</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=25001</guid>
		<description><![CDATA[After great controversy over the domination of a select few companies at the 2010 Annies, the <strong>International Animated Film Society</strong> presented a more egalitarian approach at the 2012 awards.   <strong>ASIFA – Hollywood</strong> offered entries from many companies in many categories at the Feb. 4 awards show, which had been criticized for being relegated to only a few firms garnering top wins previously.  While <strong>DreamWorks Animation</strong>, <strong>Pixar</strong> and <strong>Disney</strong> still reign as top box-office earners with their productions, and <em>The Simpsons</em> is still a lauded and steadily awarded TV show, other lesser-known companies managed to gain due attention, both in individual nominated and awarded form with the 28 awards given out in 2012.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Act of Valor: Immersive Filmmaking with the Canon 5D</title>
		<link>http://www.btlnews.com/crafts/camera/act-of-valor-immersive-filmmaking-with-the-canon-5d/</link>
		<comments>http://www.btlnews.com/crafts/camera/act-of-valor-immersive-filmmaking-with-the-canon-5d/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:58:04 +0000</pubDate>
		<dc:creator>Mary Ann Skweres</dc:creator>
				<category><![CDATA[Camera]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=25003</guid>
		<description><![CDATA[<strong>BTL Screening Series</strong> hosted a special screening of <em>Act of Valor</em> late last week followed by a lively panel discussion with key members of the camera department. Inspired by true events,<em> Act of Valor </em>is set in the secretive world of the most elite, highly trained group of warriors in the modern world – the Navy SEALs. Combining stunning combat sequences with up-to-the minute battlefield and filmmaking technology, the film uses active duty SEALs and their families to create a narrative story grounded in real-life experience.]]></description>
		<wfw:commentRss>http://www.btlnews.com/crafts/camera/act-of-valor-immersive-filmmaking-with-the-canon-5d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SPY Opens New Creative Studio in Santa Monica</title>
		<link>http://www.btlnews.com/crafts/visual-fx/spy-opens-new-creative-studio-in-santa-monica/</link>
		<comments>http://www.btlnews.com/crafts/visual-fx/spy-opens-new-creative-studio-in-santa-monica/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:54:23 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Facility in Focus]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Who's Where?]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=24997</guid>
		<description><![CDATA[<strong>SPY</strong>, a <strong>FotoKem </strong>company offering creative finishing services for commercials and feature films, has opened a new studio in Santa Monica, Calif. SPY: LA extends the capabilities of its main facility in San Francisco, and will specialize in VFX-based commercial productions. SPY: LA began work in December on a number of visually compelling spots for such clients as <strong>UPS</strong>, <strong>Asics</strong>, <strong>THQ/UFC</strong>, <strong>Hillshire Farm</strong> and <strong>Canon</strong>. The new West Coast facility is housed in FotoKem’s local sound studio <strong>Margarita Mix</strong>.
]]></description>
		<wfw:commentRss>http://www.btlnews.com/crafts/visual-fx/spy-opens-new-creative-studio-in-santa-monica/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl Spots</title>
		<link>http://www.btlnews.com/crafts/direction/super-bowl-spots/</link>
		<comments>http://www.btlnews.com/crafts/direction/super-bowl-spots/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:59:23 +0000</pubDate>
		<dc:creator>Scott Lehane</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Direction]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=24937</guid>
		<description><![CDATA[For the commercial production industry, Super Bowl Sunday is the main event of the year. With an estimated audience of 111 million people, and a 30-second spot going for $3.5 million, Super Bowl advertising demands the highest production values, and top-notch talent.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Band Pro East Moves to New Offices</title>
		<link>http://www.btlnews.com/community/whos-where/band-pro-east-moves-to-new-offices/</link>
		<comments>http://www.btlnews.com/community/whos-where/band-pro-east-moves-to-new-offices/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:57:53 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Camera]]></category>
		<category><![CDATA[Facility in Focus]]></category>
		<category><![CDATA[Gear]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Who's Where?]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=24962</guid>
		<description><![CDATA[Band Pro East, the New York branch of <strong>Band Pro Film &#038; Digital</strong>, has moved their offices from the far west side of Manhattan to a new location in the heart of New York City's photo, publishing, advertising, and multimedia district. The new office is located on the 11th floor of 1115 Broadway, between W. 24th Street and W. 25th Street, across from Madison Square Park.
]]></description>
		<wfw:commentRss>http://www.btlnews.com/community/whos-where/band-pro-east-moves-to-new-offices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dark Light Pictures’ Gil Cope Helps Rush University Medical Center Launch New Hospital</title>
		<link>http://www.btlnews.com/news/dark-light-pictures%e2%80%99-gil-cope-helps-rush-university-medical-center-launch-new-hospital/</link>
		<comments>http://www.btlnews.com/news/dark-light-pictures%e2%80%99-gil-cope-helps-rush-university-medical-center-launch-new-hospital/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:51:04 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Direction]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Morning News]]></category>

		<guid isPermaLink="false">http://www.btlnews.com/?p=24912</guid>
		<description><![CDATA[<strong>Dark Light Pictures </strong>director <strong>Gil Cope</strong> recently directed a new campaign for Chicago’s <strong>Rush University Medical Center</strong> announcing a 14-story hospital opening this month. Conceived by <strong>SPM Marketing &#038; Communications</strong>, the spots feature intimate portraits of doctors and nurses discussing the new facility and what it means for the community and its healthcare.]]></description>
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