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Company 3 and Trix Launch Helsinki Virtual Outpost
Santa Monica-based post house Company 3 has partnered with Helsinki-based post facility Trix to provide commercial clients in Helsinki access to the color grading services of Company 3's worldwide network of facilities. Like its 16 other outposts, this "virtual outpost" will allow clients working out of the Trix facility to collaborate with Company 3... »
COPA Brings Nicki Minaj to Life in “Turn Me On”
Fresh off its official launch, COPA (Co-Op of Artists) has delivered high-end imagery for “Turn Me On,” the new music video for David Guetta and Nicki Minaj, directed by Sanji at Wondros Productions via EMI Music. »
Sam Auster Directs Betty White Zombie Ad for AARP
In her latest spot for AARP, Betty White shows how easy it is to distinguish members of the organization from people who haven’t joined – the latter act a lot like zombies. The spot, which was written and directed by Sam Auster of Burbank-based Auster Productions, advises such folk to sign up and “get... »
MPC Creative Delivers Visually Stunning Spots for The Grammys
MPC Creative created a pair of spots for the Grammy Awards – one starring Bon Iver and another featuring singer-songwriter Adele. Directors Ryan Knowles and Dan Marsh, executive producer Paul Abatemarco, and MPC head of production Jenny Bright worked closely with TBWA\Chiat\Day on the campaign, helping to develop the look and feel of the... »
MTI Adds Third Nucoda Film Master
Image Systems announced that Hollywood-based MTI Film has installed a third Nucoda Film Master at its state-of-the-art facility. Opened in 2010, MTI Film is a full service postproduction facility providing dailies, editorial, visual effects, color correction and assembly for film, television and commercial projects. MTI is currently at work on a number of... »
Framestore Creates Cadbury’s Joyville
Framestore recently helped a purple army of “Joyville workers” take to the skies for Fallon’s latest Cadbury's spot. Directed by Tom Kuntz, the ad celebrates the launch of Cadbury’s new Bubbly bar. »
ShootersNYC Chases the Spokespig for new AICPA Campaign
ShootersNYC recently partnered with the American Institute of Certified Public Accountants (AICPA) and the Ad Council to contribute editorial, visual effects and postproduction for a national public service ad campaign, “Feed the Pig.” This financial literacy campaign aims to persuade 25- to 34-year-olds to take control of their finances and add saving to their... »
Rango Tops VES Awards
For the 10th edition of its annual award show, the Visual Effects Society was unafraid to state its growing awareness of how pivotal the role of wrangling digits has become in making motion pictures, and also its growing awareness of how much Hollywood seems to take all that for granted. It began with VES president... »
SPY Opens New Creative Studio in Santa Monica
SPY, a FotoKem company offering creative finishing services for commercials and feature films, has opened a new studio in Santa Monica, Calif. SPY: LA extends the capabilities of its main facility in San Francisco, and will specialize in VFX-based commercial productions. SPY: LA began work in December on a number of visually compelling spots... »
Super Bowl Spots
For the commercial production industry, Super Bowl Sunday is the main event of the year. With an estimated audience of 111 million people, and a 30-second spot going for $3.5 million, Super Bowl advertising demands the highest production values, and top-notch talent. »
Director Series
Iran’s Best Foreign Film Nominee: Asghar Farhadi’s A SeparationJanuary 2012 | By Jack Egan
One of the surprises of this awards season is A Separation, a highly lauded film from Iran that has captivated reviewers and moviegoers and... »
Danish Director Nicolas Windng Refn Pushes Drive into High Gear
January 2012 | By Jack Egan
Nicolas Windng Refn, director of Drive, doesn’t himself drive. He has failed his driver’s license test eight times. Yet the heralded Danish director came... »