Sony announced that it is now shipping its new F65 CineAlta digital motion picture camera. At a special ceremony held during the Sony Open golf tournament, Sony executives, including Sir Howard Stringer, chairman, CEO and president of Sony Corporation, presented the first official production unit, (serial number 10001), to Otto Nemenz, president of Hollywood-based motion picture rental company Otto Nemenz International.
“The delivery of this first F65 represents a significant technological advancement for content creators and we are excited to see what filmmakers will create with this new tool,” said Stringer.
Since it was announced just a few months ago, the F65 has been in high demand with pre-orders of approximately 400 units worldwide. The F65 has been tested by a range of DPs and production professionals, and currently at least two major studios are planning to use it on projects that will begin shooting almost immediately upon delivery of the cameras.
“This is an extremely exciting time for the production industry,” said Nemenz. “4K is now a reality and represents the next great leap in entertainment technology. The F65 is a revolutionary camera and sets a new standard for digital production workflows.”
Sony pioneered 4K technology with its 4K digital cinema projector, and has delivered more than 10,000 projectors to movie theaters worldwide. At the Consumer Electronics Show last week, the company announced plans for new 4K home theater technologies.
“Technologies like the F65 are the foundation of Sony’s global 4K expertise, demonstrating that no other company can offer a total 4K experience,” said Stringer. “It’s all about keeping image quality at the highest level possible – at every point from the camera to final projection. We’re proud to make this first presentation to Otto Nemenz, and we will continue working on the development of 4K technology to deliver the ultimate viewing experience to consumers around the world.”
The F65 camera features a new 8K image sensor with approximately 20 total megapixels. With 16-bit linear RAW file output capability, the F65 creates the gateway to an end-to-end 4K file-based mastering workflow.
The F65 camera will be available direct from Sony and through authorized resellers.