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ARRI Commits $300,000 to Canadian Society of Cinematographers’ “The Future Is Calling” Campaign

May 29, 2022 09:15 | By
Arri CSC Future Is Calling Campaign

Image via ARRI

ARRI will support the Canadian Society of Cinematographers’ “The Future is Calling” campaign with a contribution of CA$300,000.

Launched in November, the $3.75 million campaign will support a national outreach, education, internship, and online educational program for emerging filmmakers with the goal of breaking down barriers marginalized communities face in accessing jobs in the film and television industry.

The campaign has already received support from the industry, government, and philanthropic funders. More than half the goal has been pledged to date. ARRI’s partnership with the CSC will be a combined cash contribution to advancing technology efforts and provision of state-of-the-art equipment to be used in virtual production training.

“ARRI wants to ensure equal access to the technology that will dominate the industry’s future,” said Glenn Kennel, President and CEO of ARRI Inc. “We look forward to partnering with the members of the Canadian Society of Cinematographers who understand the specific training necessary to work on advanced virtual production sets and are in a uniquely suited position to develop a series of advancing technology workshops that can be delivered across the country in person and across the world online.”

“Ever since the shift from silents to talkies, from black-and-white to Technicolor, from hand-painted sets to CGI, this industry has been about innovation,” says Paul Bronfman, chair of “The Future is Calling” campaign, which acknowledges that the technology used by cinematographers is developing at a rapid pace. “We are thrilled to have ARRI making a significant contribution to ensure both emerging cinematographers and current cinematographers have access to learning about virtual production.

“We can see that the CSC is on the move in Canada and understand that the totality of the work they are doing can benefit emerging cinematographers around the globe,” added Kennel. “We are pleased to be able to support these efforts.”

ARRI is a leading designer and manufacturer of camera and lighting systems as well as system solutions for the film, broadcast, and media industries, with a worldwide distribution and service network. Its portfolio includes digital cameras, lenses, camera accessories, archive technologies, lamp heads, and lighting accessories. Along with offering exclusive technologies, ARRI Rental’s first-class services and equipment provide camera, lighting, and grip packages to professional productions around the world. ARRI’s engineers and their contributions to the industry have been recognized with 19 Scientific and Technical Oscars.

The Canadian Society of Cinematographers is a not-for-profit organization that was founded in 1957 with the purpose of fostering the art and craft of cinematography and imaging professionals at all levels. CSC members are involved in the production of feature films, documentaries, television series, specials, and commercials. CSC is the governing body that gives accreditation to the most accomplished directors of photography in Canada. CSC’s mandate supports a full agenda of training, education, mentorship, and the dissemination of the latest in technical and product information. Its current strategic priority is removing barriers to employment for Black, Indigenous, people of color, women, and LGBTQ+ communities, increasing diversity in the industry, and giving access to creative, well-paying jobs.