Tuesday, September 26, 2023
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HomeIndustry SectorCommercialsVideo of the Day: “A Revolution in Motion”

Video of the Day: “A Revolution in Motion”



Editorial/post-production company Lost Planet recently teamed up with directing duo The Hoffman Brothers to a create a new spot called “A Revolution in Motion” for Nike.

Featuring several athletes from the Nike roster including tennis champ Serena Williams, NBA star Kyrie Irving and Olympic Gold Medal-winning distance runner Mo Farah, the spot depicts the intensity of their sweat-filled training sessions. Working with The Hoffman Brothers, Lost Planet editors Max Koepke and Jason Dopko cut and interspersed each athlete’s montage, crafting mirror image effects to illustrate the importance of literal self-reflection.

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