Commercials
Framestore Promotes Helen Hughes to Head Production
Framestore’s London office is promoting Helen Hughes to its top commercial production role – head of production.
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Commercials
Camera
Study Reveals Shift to 3D Over the Next Five Years
An industry survey conducted by Media Services, (an entertainment accounting, payroll, crew booking and software provider), shows that 3D is becoming a predominant mode of production, with nearly half of respondents indicating their business will focus on 3D film and television production in the next five years. […]
Camera
Pictorvision Goes 3D for Deutsche Telecom Spots
Pictorvision‘s Eclipse 3D aerial system was recently used with a pair of RED ONE M-X cameras for a Deutsche Telecom package of spots called “A Thousand Little Things.” […]
Animation
Big Block Launches Digital Production Studio in Santa Monica
Big Block, a new digital production and design studio, has launched in Santa Monica. The venture is headed by business developer Scott Benson, executive producer Kenny Solomon and SWAY Studio founder and creative director Mark Glaser. The partners are backed by a significant institutional investor, which also provides for the launch of a software development group and pending expansion to New York to take advantage of production tax incentives. […]
Commercials
MB Emigh Joins Ntropic
Ntropic has added senior inferno artist MB Emigh to its creative team. Emigh has years of experience as a VFX supervisor/compositor at such companies as Radium, Troika and Hydraulx. […]
Commercials
Buster Appoints Hema Mulchandani VP of Design
Buster Design, an L.A.-based motion graphics and broadcast design studio, has promoted Hema Mulchandani to vice president, design. In her new post, Mulchandani will oversee production of broadcast, branding and advertising projects, lead the Buster design team, and develop new business relationships in broadcast, consumer brand advertising and gaming. […]
Commercials
Cinelicious Installs Scanity
Hollywood-based post house Cinelicious has acquired a Scanity film scanner from Digital Film Technology making it one of the first houses in North America to offer this technology to commercial advertising clients. Scanity is a new high dynamic range, 2K/4K electronically pin-registered scanner. […]
Camera
Kerner Studios to Present 3D Advertising Summit
Kerner Studios will present “The 3D Advertising Summit” at the company’s San Rafael, Calif. headquarters on May 13. This free, one-day event will feature a diverse group of industry experts who specialize in all aspects of 3D production. […]
Camera
NAB 2011: The Big, The Bright and The Slick
Much as I’ve sworn off greater promotion of the big guys, the big camera news for me this year was Sony’s F65 4K camera. Ok, this wasn’t exactly new news at the show, as it was known about for a while beforehand, but there were several opportunities to see what’s effectively quad HD being projected from Sony’s SXRD 4K projector. At last, the thing has a live-action picture source capable of feeding it at full resolution. […]
Animation
Vitamin Has All the Right Moves for Nike
Chicago-based design studio Vitamin recently produced a spot for Nike Direct that introduces a new series of high-tech running shoes through a dazzling display of footwork. The fully computer-animated “Hyperfuse” spot shows the birth of a sleek track shoe in a burst of neon light. A pair of shoes then takes off running, pivoting and juking their way through a stylized environment, swathed in blazing light trails while undergoing a series of transformations into other shoe models. […]