Level 77 Music, a leading, independent production music company, has launched a new division called Sonic Score that will provide original scoring for film, television, documentaries, games, and other entertainment projects. The new entity aims to deliver studio-caliber original music while capitalizing on Georgia’s production tax incentive program, which offers credits of up to 30 percent for work produced in Georgia.
Founder Patrick Avard says that despite the growth and diversification of the production and post-production industries in Georgia, the state has lacked a one-stop source for original music. Sonic Score fills that gap by offering a range of music services including original scores, theme songs, and show packages across all genres, styles, and media. It also provides world-class production services and has established relationships with composers, producers, session musicians, orchestras, and engineers in Georgia and worldwide.
“We are excited to bring top-tier music scoring to Georgia,” Avard said in a statement. “We have a talented staff and robust resources to service projects of all sizes and scopes. We believe that our presence will encourage more productions to come to Georgia by allowing them to address all their creative needs in one place.”
Sonic Score debuts with a pair of award-winning, Atlanta-based composers, Mark Kueffner and Luke Truan, both of whom have deep experience in film and television. Kueffner has written music for such shows as The Bachelor, The Bachelorette, Fatal Attraction, Fear Factor, American Greed, and Homicide Hunter. He is a 25-year industry veteran with experience across all aspects of composition and production and whose film scores span genres from dark horror to playful, magical children’s music.
Kueffner says that Sonic Score could reverse a trend where Georgia-based productions go to the West Coast for scoring. “Our goal is to keep post-production for high-quality films and shows in our state. Patrick has an excellent vision for accomplishing that and I look forward to it becoming a reality,” Kueffner said in a statement.
Truan is known for cinematic scores, soundtracks, and arrangements with credits including the films Swipe Club, No Words, Just Love that Man, and Chic Nu Legacy, and the series The Hidden Truth, Shark Week, and Sydney Harbor Force. He is a multi-instrumentalist who frequently experiments with new orchestral techniques, hybrid instruments, and sound and instrument combinations.
“My music is very current and modern and has a unique sound signature. It’s a good fit for Sonic Score and productions happening in Georgia. Patrick has assembled a great team and when he explained the concept, I immediately wanted to join,” added Truan.
Level 77 Music is a member of the Georgia Production Partnership and supports its work as an advocate for film tax credits.
“Level 77 Music epitomizes what Georgia-based companies can offer in the entertainment industry,” said Em Fergusson, the GPP’s marketing and communications board chair. “Georgia is well-known for its music-based resources. With Level 77 Music’s wrap-around services, entertainment industry companies and professionals will benefit by having access to all these services in one place. This is one example of why our state is a premier choice for film, television, and advertising.”
“The GPP has been very successful in bringing productions to Georgia,” adds Avard. “More films and television shows are shot here than virtually anywhere else in the country, and the tax incentives are an important reason why. They are essential for new ventures like Sonic Score and can be the difference between landing a project and not landing it. We look forward to working with the GPP to bring more production, scoring, and music licensing to Georgia.”
Founded by Avard, Level 77 Music brings a cutting-edge approach to production music, sync licensing, original scoring and more. Avard’s music has been featured on Netflix’s Cheer, America’s Got Talent, and The Ellen DeGeneres Show. The company’s music has also been featured in television projects for Fox Sports, Hulu, ESPN, ABC, and others. Click here to learn more about Level 77 Music and search its collection.
