Paramount Pictures announced that it has teamed with Deluxe Entertainment Services Group to provide “For Your Consideration” online screeners for the 2011-2012 awards season, making it the first major studio to stream its awards films online. The studio will present its awards contenders, including Rango, Super 8 and Like Crazy, and potentially additional titles later this season, via Deluxe’s proprietary platform. The Visual Effects Society (VES) will be the first recipient of the online screeners, receiving them as early as Oct. 14.
“We are excited to present these films for online streaming and are hopeful that this will be a quality experience allowing us to offer more opportunities for our filmmaker partners to reach appreciative viewers,” said Paramount’s president of domestic marketing and distribution Megan Colligan.
The Deluxe system allows Paramount to securely stream films backed by unique watermarking of the content tied to the individual recipients with DVD-quality picture and a controlled window of availability. Content can be played back on a variety of PC and Mac devices, including the iPad and iPad2, as well as home entertainment systems with compatible HDMI cable connection.
“We are delighted Paramount chose Deluxe’s digital screener platform. By continually expanding and customizing our services we are able to best support the rapidly changing needs of our entertainment industry clients,” said Michael Alvarez, president Deluxe Media Management.
Both Paramount and VES highly encourage films to be seen in the best possible environment – a theatre. Understanding this is not always possible; using Deluxe’s service provides members with an additional method to screen films in a secure and timely manner.
“As the leading technology artists in the entertainment industry, we at VES are pleased that Paramount thought to come to us first to inaugurate this process,” said VES executive director Eric Roth.
