In previous years CFDA Fashion Awards producer and Tiger and Dragon EP/creative director Nian Fish commissioned individual directors for the films. For 2013, Fish envisioned the project in an episodic structure and tapped Diaz to bring the concept to life.
“With almost no time to prepare for a job this big, I was fortunate to lock in cinematographer Andrij Parekh, production designer Tony Gasparro, the visual magic of The Mill and Absolute Post, music producers Randall Postaer and Sara Matarazzo, and one of my favorite editors in the business Cut+Run’s Akiko Iwakawa,” said Diaz. “Akiko’s command of the visual language and rhythm for dialogue was a superb fit to the footage. She brought in Adam Bazadona as an additional editor, who was a great addition to the team. As a partner to the process, Cut+Run couldn’t have been more invested in seeing that the project was a success.”
For Iwakawa, the films provided an opportunity to contribute to a long-form campaign that would reunite her with Diaz. “Jun is an amazing director who has extremely sharp vision for storytelling, as such, is very collaborative and supportive,” said Iwakawa. “I loved the notion of honoring fashion through these magnificent and playful episodes that together became a bigger journey.”
