This adorable Christmas ad for John Lewis entitled “Monty’s Christmas” has recently gone viral clocking up over 14 million views on YouTube. Directed by Blink’s Dougal Wilson and conceived by adam&eveDDB, London-based MPC Advertising spent over five months crafting the CG penguin and integrating him into the real-life environment.
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Time for a Pivot
Below the Line started 24 years ago with the simple idea of shining a bright light on the seemingly endless supply of talented craftspeople...