This adorable Christmas ad for John Lewis entitled “Monty’s Christmas” has clocked up over 21 million views on YouTube. Directed by Blink’s Dougal Wilson and conceived by adam&eveDDB, London-based MPC Advertising spent over five months crafting the CG penguin and integrating him into the real-life environment.
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Below the Line started 24 years ago with the simple idea of shining a bright light on the seemingly endless supply of talented craftspeople...