The Academy of Motion Picture Arts and Sciences has named Jasmine Madatian to the newly created position of managing director, communications. Chief marketing officer Christina Kounelias made the announcement yesterday, and Madatian will report to Kounelias effective July 30.
“Jasmine is a smart, innovative and highly-regarded communications strategist with strong relationships throughout the film and media industry,” said Kounelias. “Her understanding of our mission and enthusiasm for the Academy is what really sets her apart and makes her such a great fit for this position.”
Madatian will oversee all of the Academy’s publicity and corporate communications campaigns, including the Academy Awards, as well as outreach for the organization’s year-round programming, education, preservation and other key initiatives.
“I’m excited to join the energetic team at the Academy,” said Madatian. “I look forward to sharing its dynamic year-round story – from the Oscars to its public programs to its incredible educational and preservation efforts.”
Currently working on the Safety Not Guaranteed campaign for FilmDistrict, Madatian previously served as senior vice president of publicity, promotions and field marketing for Walt Disney Studios Motion Picture Group, where she was responsible for developing strategic branding and publicity campaigns for such Academy Award-winning movies as Ratatouille, WALL-E and Up. She also spearheaded the campaigns for Enchanted, The Proposal and Alice in Wonderland. While at The Walt Disney Company she was involved in the studio’s launch of the Disneynature label, D23, and the first-ever 3D presentation at Comic-Con.
Before joining The Walt Disney Company, Madatian spent eight years as senior vice president of publicity and promotions at Paramount Pictures, where she supervised release and awards campaigns, and played an integral role in corporate communications. Films she worked on include Titanic, The Talented Mr. Ripley, The Hours, War of the Worlds, Mission: Impossible II, Team America: World Police and Jackass: The Movie.
Before working at Paramount, Madatian held executive positions at Twentieth Century Fox, where she worked on campaigns for The Last of the Mohicans, Mrs. Doubtfire and Speed.