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Sharp, THX and RED Launch Art of Amazing 4K Film Competition


Sharp Electronics Corporation, THX and RED announced the launch of a short film competition that celebrates the Art of Amazing 4K Film. The companies are inviting independent filmmakers to create a short 4K film, less than four minutes in length that captures an amazing high-resolution entertainment experience.

Entrants are asked to submit short films, depicting their personal vision of “energy, light and scale.” Submissions will be judged based on their creativity, technical quality and the use of the above elements. Submissions will be accepted through Nov. 8.

“We believe that everyone should be able to experience picture quality so pure, so detailed that they are viewing the content as the director intended,” said Mark Viken, vice president of marketing at Sharp Electronics Corporation. “To realize this goal we have launched the world’s first THX certified 4K Ultra HD TV, which sets a higher standard for picture performance, and now we are calling on the creators of amazing content to help us embrace this mission and start a resolution revolution.”

Four finalists will be selected by Sharp, THX and RED’s REDucation team. Each finalist will receive a trip to the Shot on RED Film Festival in Hollywood Dec. 4-5, where their film will be screened and the winner will be announced. The winner will also receive a Sharp 70″ class AQUOS 4K Ultra HD LED TV ($7,499.99 value) and a trip to the 2014 International CES (Jan. 7-10) in Las Vegas, where his or her film will gain additional exposure while playing in Sharp’s highly trafficked CES booth.

The four finalists will be announced on Nov. 14 with a winner to be chosen by a fan vote on Facebook. The video with the most votes will be the winner. The winner will then be announced live at the Shot on RED Film Festival Dec. 5 in Hollywood. Fans who vote are also eligible to win a Sharp AQUOS 4K Ultra HD LED TV.

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