Warner/Chappell Production Music, Warner Music Group‘s production music arm, today announced its nomination in the PromaxBDA Local Awards’ “Use of Original Music in a Promo” category.
The nominated piece, “Listen to Larry,” was created in conjunction with KTVT-TV (CBS 11 – Dallas/Ft. Worth) to promote the accuracy and dependability of their chief meteorologist, Larry Mowry.
Randy Wachtler, Warner/Chappell Production Music president & CEO stated, “I’m thrilled that this collaboration with KTVT-TV is nominated for a Promax Local Award, and proud to have been a part of a successful and popular campaign!”
Mark Agent, Warner/Chappell Production Music’s Director of Licensing for Local Television added, “KTVT wanted something powerful, something to get their message across about their award-winning weather forecast. The Texas style of music really helped us bring out the pride that the viewers have in their state.”
The PromaxBDA Local Awards celebrate and honor the best in local media, marketing and design, driving excellence, creativity and innovation from the local market. The Awards will be held on June 23, 2016 in Las Vegas, Nevada, as part of the PromaxBDA Station Summit.