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HomeIndustry SectorCommercialsRODEO FX names Audrey Boivin as Advertising Department Producer

RODEO FX names Audrey Boivin as Advertising Department Producer


Audrey Boivin
Audrey Boivin
RODEO FX, a Montreal visual effects company, announced the appointment of Audrey Boivin to the position of advertising department producer, where she will be responsible for the production of commercials.

“Audrey has already been active for 10 years in the Montreal production environment and has worked with many talented directors both locally and internationally,” said Sébastien Moreau, president and founder and supervisor of visual effects at RODEO FX. “She has always managed to combine her artistic skills with her technological know-how, which makes her an ideal candidate for RODEO FX.”

Boivin will leverage her 10 years of expertise in postproduction and visual effects. At RODEO FX, she will be responsible for the supervision of creative processes and will support producers in implementing projects.

In addition to the 50 films that Rodeo FX has created, the company is known for its collaborations with Annie Lebovitch and Disney, as well as its work with advertising agencies in New York, London and Paris. The company of about 100 employees offers a full range of postproduction services for the advertising industry and now wants to increase its presence on the Montreal and Canadian advertising market. The arrival of Boivin will strengthen RODEO FX’s position in this field.

RODEO FX offers Smoke/Flame/Lustre Premium online editing suites along with AVID and Final Cut offline editing suites. In addition it offers motion design and special effcts for film. In an effort to offer all clients the best products and services, RODEO FX will integrate the advertising department into the company will enable the talents of the film team to be used by the advertising production department.

Boivin’s most recent production is the new commercial for the Orchestre Symphonique de Montréal, highlighting its 80th season, designed with RODEO FX’s motion design team.

The arrival of Boivin follows that of André Ü Montambeault, named last year to the position of director of creation for RODEO FX’ advertising department. “By surrounding ourselves with a creative and strong team, we can provide our clients with visual effects that equal their expectations and their reputation,” Moreau said. “After having conquered the film market in a few years, we are more than ever in a position to occupy a prominent position in the Canadian advertising industry.”

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