With his acceptance into the prestigious American Society of Cinematographers (ASC), Tom Fletcher, owner/VP of marketing for Fletcher Camera, has joined more than 340 active and associate members in the world’s oldest motion-picture society. With only a sprinkling of ASC members residing outside of New York or Los Angeles, Fletcher represents the Midwest as the only associate member based in Chicago.
“It’s a tremendous honor,” says Fletcher. “There is no other entertainment organization that is held in as high regard as the ASC. I was really touched. We need to bring the passion and the commitment to cinematography that the ASC shows, to the rest of the country. I’m happy to do that.”
Membership of ASC is by invitation only and is based on a candidate’s significant contributions to the art and craft of motion pictures. Cinematographers Robert Primes, ASC, Adam Kane, ASC and George Spiro Dibie, ASC nominated Fletcher for the honor.
A pioneering force in new tools for cinematographers, Fletcher has worked closely with manufacturers such as Sony, Arriflex, Panasonic, Fujinon and Zeiss on educating filmmakers on emerging technologies in HD and digital cinema—including training union members. He formed Fletcher Camera with his father Archie Fletcher in 1987, shortly after graduating with a BA in Communications with a Film/Photography minor from the University of Illinois.
The company has become the Midwest’s premier provider of camera and lens rentals for both film and video.