Saturday, April 20, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeGearAputure Acquires Prolycht to Help Solidify Its Position in Lighting Technology

Aputure Acquires Prolycht to Help Solidify Its Position in Lighting Technology

-

Aputure, the leader in film and television LED lighting, is excited to announce its latest milestone: the acquisition of Prolycht. This strategic union will fortify Aputure’s legacy of groundbreaking film & TV lighting technology and heralds a transformative chapter for both companies.

Prolycht, acclaimed for its great strides in color science and software algorithms, will become an integral part of the Aputure family, infusing fresh momentum and innovation into the field of film lighting. Aputure’s pursuit of cutting-edge excellence resonates with Prolycht’s product offerings, bringing in an era of revolutionary advancements in color science for the film and television lighting landscape.

With this acquisition, Aputure will assume stewardship of Prolycht’s state-of-the-art color science and technical talent as the two companies now embark on a new collaborative journey together.

IAN XIE, Founder & CEO of Aputure, stated, “The Prolycht acquisition marks a pivotal juncture for Aputure, reaffirming our unwavering commitment to shaping the future of film lighting technology. We are thrilled to extend a warm welcome to the Prolycht team. Their expertise and passion align with Aputure’s dedication to innovation and excellence. This union promises to enhance our competitive edge, particularly in the realm of color science and engineering breakthrough technology. This fusion of innovation and combined company culture will only further accelerate our ability to produce breakthrough product offerings.”

Reflecting on the journey, ANQING LIU, Founder of Prolycht, shared, “Over the past six years, Prolycht has been a catalyst for innovation in film and television lighting technology. Tremendous efforts were taken for the development of color, sensing, optics, and control technologies that have redefined industry standards. Aputure has shaped our industry with great products, and always shared our goal of creating value for every filmmaker through innovation. Driven by this common philosophy we are certain Prolycht’s technology and spirit will live on in Aputure’s future products and technologies.”

The Prolycht team has plans in place to ensure that existing Prolycht customers have warranty and repair support for as long as possible through Prolycht channels ([email protected]).

As leaders in their respective domains, Aputure’s and Prolycht’s shared values and vision will foster a new wave of innovation. Together, they aim to redefine film and television lighting paradigms, presenting filmmakers with unparalleled options to craft immersive visual experiences.

More on the significance of this collaboration to the filmmaking world will be shared online and in-person at the Aputure Booth (11.B22) during IBC in Amsterdam, Netherlands, from September 15th to 18th.

About Aputure: Aputure is a pioneering force in film and television LED lighting, renowned for designing high-end cinema lighting solutions. Founded in 2005 by a team of inspired filmmakers who wanted to create high-quality content while struggling with the steep cost of equipment, Aputure is determined to create professional-grade tools at an affordable price.

With a global footprint spanning four continents, Aputure has consistently set new benchmarks for quality, pushing boundaries to empower filmmaking professionals with the state-of-the-art illumination solutions needed to fully realize any creative vision.

About Prolycht: Prolycht is the brainchild of a group of leading color scientists who set out to create a better LED light by using their many years of experience studying color reproduction and perceptual color. A trailblazer in the realm of color science and software algorithms, Prolycht built a rich history of contributing innovative solutions to the film and television lighting ecosystem. Prolycht’s mission is to deliver high-color-accuracy lighting to the hands of every filmmaker and creator.

For more information about Aputure’s acquisition of Prolycht, visit pages.aputure.com/prolycht.

- Advertisment -

Popular

Beowulf and 3-D

0
By Henry Turner Beowulf in 3D is a unique experience, raising not just questions about future of cinema, but also posing unique problems that the...