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Canon Returns as Sundance Sponsor

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Canon U.S.A. announced that the company will return as a Sustaining Sponsor of the 2014 Sundance Film Festival. The festival – which is celebrating its 30th anniversary this year, marking three decades of fostering a vibrant independent film community – runs from Jan. 16-26 in Park City, Salt Lake City, Sundance and Ogden, Utah.

The festival’s roster includes nearly 200 films, approximately 20% of which were shot using Canon equipment, including Blue Ruin, Song One, Memphis, This May Be The Last Time, Cesar’s Last Fast, Happy Valley, Last Days in Vietnam, Life Itself, WHITEY: United States of America v. James J. Bulger, Mitt, Alive Inside and Ivory Tower.

“Over the last 30 years, Sundance Institute has built a festival that is unrivaled. It is inspiring to be surrounded by the mountains of Park City and the artists and community who are at the peak of their craft, pushing the boundaries of film and artistic expression,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “At Canon, we are driven by delivering that same level of passion, innovation and commitment to our craft as the filmmakers and are excited to return as a Sustaining Sponsor.”

At the 2014 Sundance Film Festival, Canon will host a special slate of programming dedicated to the craft of filmmaking and the artists behind the films.

Canon is inviting festival attendees to relax and reboot with fellow cinematographers, directors and producers at the Canon Craft Services daytime lounge (427 Main Street, Jan. 18-20 from 11 a.m.-5 p.m.).

The lounge will offer filmmakers the opportunity to touch and try Canon’s latest gear, including the Cinema EOS C100, EOS C300, and EOS C500 cameras, cinema lenses, as well as DSLR cameras and professional products such as the XA25 high definition camcorder. It will feature complimentary coffee, snacks and other refreshments for filmmakers to enjoy. On select nights, spirits will be available during cocktail hours.

To inspire discussion about the latest storytelling techniques, technology and trends, Canon will host craft conversations at its lounge, featuring panels of industry leaders and festival filmmakers. Each panel will cover a different area of interest, ranging from documentary cinematography, to a focus on optics, to skeleton crew filmmaking.

The craft conversation series will culminate in the Canon Spotlight: CNN Original Series screening and panel on Jan. 20 at the Sundance New Frontier Microcinema, (136 Heber Ave at 3 p.m.).

Rounding out the company’s festival programming, Canon will toast all the cinematographers of the 2014 Sundance Film Festival at the Canon Craft Cocktails party (427 Main Street; 5pm-8pm).

For a full schedule of events, visit: http://cinemaeos.usa.canon.com/news.php

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