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JVC to Launch 4K Focus Forums at Cine Gear Expo


JVC Professional Products Company has announced four dates in its series of JVC 4K Focus Forums. The free events will showcase the company’s new 4K technology, which is based on a new large-scale integration (LSI) chip for high-speed processing of HD video. Each forum will offer detailed demonstrations of the technology and encourage feedback from attendees.

The first three JVC 4K Focus Forums will be held in conjunction with industry trade shows next month: Cine Gear Expo, which runs June 2-5 at Paramount Studios in Hollywood, Calif.; ProFusion 2011, the Canadian Professional Video Technology Expo that runs June 17-18 at the Toronto Congress Centre, and Digital Video Expo East on June 22 at the Millennium Broadway Hotel in New York City. A fourth forum is scheduled for June 30 at Columbia College Chicago.

“JVC’s new LSI platform is well suited for a wide range of professional equipment,” said Dave Walton, assistant vice president of marketing, JVC Professional Products. “The JVC 4K Focus Forums were created to bring JVC product engineers together with industry professionals. The feedback we get will help us design JVC’s next generation of production cameras.”

Developed by JVC to handle data-intensive acquisition, the new 4K technology enables a handheld camcorder to shoot and record four times the resolution of HD. Plus, the LSI requires 40 percent less power and, compared to previous LSIs, cuts systems costs in half.

“For several years, still cameras have been able to achieve 4K resolution, but the bottleneck has been in processing and recording the images up to 60 frames a second in real time,” said Walton. “The new LSI chip does just that.”

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