ZEISS Cinematography to Exhibit and Speak at HPA Tech Retreat Feb. 20 – 23, 2023

Snehal Patel Zeiss
Snehal Patel of Zeiss Cinematography / courtesy Zeiss

ZEISS Cinematography will once again join the annual Hollywood Professional Association Tech Retreat in Palm Springs this February. In their HPA Innovation Zone booth, the team will demonstrate the CinCraft Mapper metadata application, the natural extension of XD technology premiered by ZEISS last May. CinCraft Mapper provides frame-accurate lens distortion and shading data, enabling VFX artists to achieve a cinematic result that is realistic and precise, without relying on a lens grid. In addition, visitors can also check out ZEISS Supreme Prime, Supreme Prime Radiance, Cinema Zoom and CP.3 cine lenses.

ZEISS will appear on the mainstage as host of Thursday’s Seminar “Integrating Lens Metadata into a Virtual Production Workflow,” led by Snehal Patel. In addition to his position as Head of Cinema Sales for ZEISS Cinematography, he also helms SMPTE‘s subcommittee on Essential Camera/Lens Metadata for VFX and Virtual Production. With a filmmaking background and extensive experience ushering in new technology, Patel will cover the ins and outs of lens metadata capture to the virtual production pipeline.

You can learn more about the Cincraft Mapper at Zeiss’s website.