At IBC, Adobe Systems announced that it has acquired certain assets of privately-held IRIDAS, developer of high-end tools for digital color grading and enhancement of professional film and video content.
With the addition of IRIDAS technology, Creative Suite Production Premium and Adobe Creative Suite Master Collection will gain a comprehensive set of color manipulation tools enabling Adobe editors to manipulate color and light for any type of content, all the way up to film quality.
The acquisition includes SpeedGrade, an award-winning toolset for stereo 3D, RAW processing, color grading and finishing of digital content. IRIDAS offers non-destructive tools for primary and secondary color correction that are optimized for multi-core CPU and GPU performance.
“Joining forces with Adobe provides us with an amazing opportunity to get our technology into more peoples’ hands,” said Lin Sebastian Kayser, chief executive officer, IRIDAS. “Adobe has demonstrated real commitment to the professional film and video market with its recent releases and has a known track record of integrating acquired technologies. With the addition of our color grading technology I believe Production Premium can lead the HDR video and stereoscopic charge as the film and professional video industry evolves.”
“Adobe has set the standard for rich communication and collaboration across all media and we’ve been rapidly innovating on solutions for professional filmmakers,” said Jim Guerard, vice president and general manager for professional video and audio, Creative and Media Solutions Business Unit, Adobe. “The integration of IRIDAS’ leading color grading technology helps us continue to deliver high-quality tools and redefines how professionals in the motion picture and video industry view, manipulate, enhance and produce their digital creations from script to screen.”
For more, see: Lin Kayser on the Decision to Sell Iridas to Adobe.
