Adobe Systems will giving the first public demonstrations of Adobe Creative Suite 6 Production Premium – including major updates for Adobe Premiere Pro CS6 and Adobe After Effects CS6 at NAB next week. Creative Suite 6 Production Premium will also be presented in more than 60 partner booths throughout the show. The upcoming release, expected in the first half of 2012, will feature across-the-board performance and workflow enhancements.
“With the upcoming release of Creative Suite 6 Production Premium, which we are revealing at NAB, Adobe is redefining the content creation workflow,” said Jim Guerard, vice president and general manager, Video Solutions, Adobe. ”This is a perfect opportunity to show off the new and breakthrough performance innovations in Creative Suite 6 Production Premium and demonstrate how it’s possible to work at the speed of your imagination, making workflows more efficient and audience experiences more compelling.”
Creative Suite 6 Production Premium is packed with major updates to help bring high-quality productions to any screen. The suite features significant updates to familiar tools including new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition, Adobe Story, Adobe Media Encoder and Adobe Photoshop, along with two new tools, Adobe SpeedGrade CS6 for professional color grading, (which Adobe acquired from IRIDAS at IBC), and Adobe Prelude CS6, a new system for ingesting, logging and transcoding – essential tasks in a modern file-based workflow.
For advanced video editing, Premiere Pro CS6 incorporates a new user interface, trimming and OpenCL support in the new Mercury Playback Engine. Meanwhile, After Effects CS6 is the biggest release in a decade, with huge performance gains and powerful 3D features.
Discussing the Future of Film and Video
On April 15 at 10:30 a.m. PST in room N249, Adobe will participate in the Post|Production World keynote titled, “How Creativity and Technology Merge to Influence Storytelling and Film.” Steve Wozniak, Fusion-io chief scientist, along with Vincent Brisebois, visual computing industry manager at Fusion-io, and Rob Legato, two-time Academy Award-winning visual effects supervisor, will join Steve Forde, Adobe After Effects product manager, on stage to discuss how creativity and advances in digital technology can work together to develop engaging storytelling.
On April 17 at 9 a.m. PST in room N249, Jeremy Helfand, vice president of monetization from Adobe will join Joe Alicata of ESPN Digital Media, Bismarck Lepe of Ooyala and Steve Raymond of Big Frame to discuss the changing landscape for delivering online media and the various ways media companies can monetize their content across multiple platforms. The session, “Monetizing Viewership in a Multiplatform Environment,” will address social media, games and Web video and the impact they’ve had on how advertising dollars are spent.
