KIND, a new creative editorial boutique, has opened in New York’s Union Square district. Led by two veteran editors, executive producer Wendy Rosen and senior editor Jeremy Baumann, the shop services all types of editorial projects, from short form to long form, including spots, music videos, TV and webisodes.
KIND has been working on projects including a campaign for Bermuda Tourism via Boston’s Fuseideas, a variety of work for Comedy Central including a webisode for Strong Island, as well as comedian Dave Attell’s hour-long special.
KIND is starting out partnered with aE|Media, the parent company of audioEngine, audioEngine|west and Broadcasters.
Rosen, who began as an editor at New York’s Mad River Post, owned her own editorial boutique, Three Fingered Louie, before moving back into staff positions at Red Car and jumP. So when aE|Media CEO Bob Giammarco approached her about housing the new shop, she was eager to return to a managerial role.
“My desire in starting this venture was fueled by my love of the business side of post,” Rosen said. “The full scope of how you approach a project and having a vision that was wider than being in the room is just the challenge I was looking for. While my main focus is executive producing, I am still editing.”
Baumann started his career at Red Car, where he met Rosen, and was most recently at Click 3X, where he sought out the opportunity to work with Flame artists, designers, green screen and CG.
“I wanted to expand my toolset,” Baumann said. After more than three years at Click 3X, the opportunity came to work with Rosen again, and he could not refuse. “I like the idea of working at a small place, and I love teaming up with Wendy. She is high-energy and awesome to work with; she makes working fun.”
Rosen and Baumann have been working out of a temporary space since July, waiting for their permanent home at Broadway and 12th Street to open — in the same building where audioEngine also resides. Construction is due to be completed in early 2014. At that point, audioEngine should have completed a Paramount feature editing project, placed two more editors and have a visual effects division on the horizon.
“More and more, clients are looking to get as much done under one roof as they can,” Rosen said. “Having the accessibility to pop down the hall and collaborate with talented people — for audio post or visual effects — is pretty special,”
“Along with highly talented people offering spectacular work, we wanted to build a place our clients could connect with and be comfortable,” Rosen said. “We want to give our clients something they might not have initially envisioned. Editorial is so subjective, and there are so many different ways to tell a story that to have the talent to surprise someone is a very special gift.”
