Atlas Digital announced that Don Rohrer has joined the company as director of technical operations. He comes to Atlas after spending the past 10 years at Wexler Video where he has held many senior management positions, most recently serving as Wexler’s vice president of sales and mobile services.
“We are very excited to have Don join our team and to help drive the technology roadmap of the company,” said VP of sales and business development, Lloyd Guillen. “Don has an excellent understanding of our clients’ needs and we’re excited to have him lead our technical operations department to better serve them not only today but into the future. Adding Don to the team gives our clients one more resource on the Atlas Digital team to lean on as the postproduction industry continues to evolve,”
“Our clients have a vision and our job is to help create and deliver that vision,” said Rohrer. “The direction Atlas follows is one of innovation to further help clients design a workflow that best suits their needs.”
“Content producers can buy everything themselves now in retail stores or online,” Rohrer continued. “Atlas is a unique company in that we can provide workflow solutions and insight so that non-technical, creative people can focus on what they are trying to create as artists.”
During his tenure at Wexler, Rohrer began as director, nonlinear services and also held roles as VP of sales and VP of broadcast IT. Prior to Wexler, he was with 3 Point Digital where he started as a senior support representative/ACSR and moved up to senior sales executive.