With clients ranging from Walmart to MySpace to Captain Morgan’s, Foundation Content, an indie film/advertising and production collective specializing in cross-platform marketing, is significantly expanding its Culver City, Calif. operations, and has consolidated its Chicago office. Foundation Content’s Culver City office is expanding its editorial service offerings and is adding graphics, color and finishing to the mix. All of this is in effort to better reflect the company’s increasing base of West Coast clients. Foundation will also continue to work closely with its existing Chicago-based clientele on a diverse array of projects, but effective immediately, will do so via its California-based production, creative and executive teams. A scaled back staff remains in Foundation’s Chicago offices and is presently wrapping up existing work there.
“As our business model continues to evolve, so must we,” Hart said. “We are learning to adapt to where our energies are best spent, and we’ve determined that our Culver City headquarters requires most of our creative resources. We have decided to focus our attention, during 2013, to our West Coast front. A small team will remain in place in Chicago during this time of expansion and transition.”
“When we originally launched our company in Chicago nine years ago, we were a traditional post house,” Foundation co-founder James L. Lipetzky added. “However, since that time, we have evolved. Today, we stand as a multi-faceted, full-service creative boutique with a diverse array of clients.”