Michael Elliot Joins the Editing Roster of Fluid

New York based editorial shop Fluid has added editor Michael Elliot to its roster. Coming to Fluid from Beast, Elliot was previously owner and lead editor at Mad River Post, where he worked closely with then EP of Mad River Post and current EP of Fluid, Laura Relovsky. The duo formerly collaborated on a variety of projects. Elliot has cut spots for such brands as AT&T, Canon, BMW, NHL, Microsoft, Tylenol and Lexus. He has worked with such agencies as Grey, BBDO, Leo Burnett, McCann Erickson, mcgarrybowen, JWT and Deutsch, among others.

Elliot has a background in both film technology and history. He rounds out the current roster at Fluid that includes Zeke O’Donnell, Jim Rubino, John Piccolo, Peter Sabatino, Robin Burchill and Heather Donosky.

“Joining Fluid is like going home. I worked for many years with Laura and she introduced me to Marc [Schwartz] and Andrew [Sherman]. Fluid has a synergy of music, sound, graphics and finishing that offers an editor like me proximity to all the elements I need and that agencies need to do the best creative work,” said Elliot.

After beginning his career as an editor of various music programs, Elliot opened Mad River Post in 1989, successfully growing the post shop in its tenure to cut commercials, music videos, documentaries and narrative features, from offices in New York, Los Angeles and Detroit. In 2009, he moved on to edit for Beast, spending five years there.

Michael recently cut the Andrew Douglas-directed U.K. drama thriller, Uwantme2killhim?, which follows a teenage boy’s descent into the dangerous places of the internet and the consequences of his actions therein.