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HomeIndustry SectorFilmSam Craig Named Vice President of Cloud Production Engineering for Advanced Systems...

Sam Craig Named Vice President of Cloud Production Engineering for Advanced Systems Group


Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced that Sam Craig has joined the company as Vice President of Cloud Production Engineering.

Craig will be part of ASG’s cloud-based live production division, reporting to Chief Cloud Officer Claudia Souza. Craig comes to ASG with a successful track record leading collaborative teams to ensure the proper translation of engineering technicalities into a smooth, operational workflow.

In his new role, Craig is responsible for managing an internal DevOps group that modifies and deploys ASG’s VPCR (Virtual Production Control Room) systems. He will also spearhead engineering and testing of cloud-based systems and coordinate with the ASG on-premise systems integration team in the creation of hybrid systems.

Craig comes to ASG from Grass Valley, where he spent seven years, most recently as the Vice President of Global Pre-Sales. In that position, Craig led the global technical sales function of the company. During his tenure, Grass Valley deployed large-scale ST2110 routing infrastructures and end-to-end production workflows that leveraged the GV AMPP (Agile Media Processing Platform) cloud-native platform.

Craig joined the Grass Valley-acquired predecessor, Snell Advanced Media, as an Infrastructure Systems Architect, tasked with global systems designs and deployments of routing and control systems. Before that, he was an Engineering Supervisor at FOX Networks’ Engineering & Operations.

“Sam is the perfect addition to our cloud operations team,” said Dave Van Hoy, ASG President. “He is a proven leader that can motivate and manage teams across various functions for success. He’s led many large-scale solutions architecture initiatives in the media and entertainment industry with great results. He’ll be an asset not only to our cloud team but to all of ASG.”

Craig looks forward to bringing his talents to the ASG team: “ASG has been the leader in evolving cloud live production technologies, and I am absolutely thrilled to join an amazing team in designing multi-vendor solutions to solve the most pressing end-user challenges.”

Based in the Houston area, Craig can be reached at [email protected].

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