Sony USA, AbelCine and Hollywood DI will host an open house and workflow demo for the new F65 camera on Dec. 10 from 10 a.m.-4 p.m. on The Lot in West Hollywood.
Sony and AbelCine will be bringing the latest version of the F65 camera and SRMASTER line up as well as other members of the CineAlta range of professional cameras, lenses and recorders. Satoshi Kanemura, vice president, beyond HD production solutions, professional solutions of America, Sony Electronics is responsible for managing the introduction of the F65 into the U.S. market and will be on hand to answer questions about the camera and SRMASTER platform.
Andy Romanoff, industry relations, Ian McCausland, camera technology specialist, and a team of specialists from AbelCine will also be on hand to discuss sales, support and training services for the F65 camera and SRMASTER accessories. AbelCine is a key authorized reseller for the F65 camera and their top people will be available to discuss camera configurations, sales, financing, support, training and rental options for the F65 and other Cinealta products.
“The Sony F65 camera is about to revolutionize movie and TV production,” said Neil Smith, managing director of Hollywood DI “The F65 Camera and File-based Workflow Open House will be of benefit to producers, directors and DPs wanting to know where Sony is going next.”
As well as having the CineAlta cameras and accessories available, Hollywood DI with its application partners, Colorfront and Blackmagic Design will be demonstrating a F65 RAW file dailies system, color correction and SRfile workflow. This is the first time that a complete ‘end-to-end’ F65 workflow based on the SRFile format will be demonstrated. Colorfront’s Dailies system provides a powerful tool for on-set or near-set processing of F65 RAW files into the efficient SRFile format for editorial and finishing purposes. Blackmagic Design’s DaVinci Resolve provides sophisticated tools for online conform and color correction.
Sony will also be showing their iPad F65 control application with the close-to-production model F65 camera and explaining the 16bit RAW workflow in detail.