In an effort to push into film, content and promo work, WildChild has signed Melissa Miller as executive producer. With deep agency experience, a long postproduction career, and 20 years of experience in general market advertising, Miller is positioned to lead the company in this expansion. The company reported that Miller will oversee an aggressive recruitment of editors in all sectors in order to build distinct divisions that will each focus on one medium of production – film, content, promos, and general market advertising.
“Melissa has a uniquely well defined mission. We are building a broader company that can address all forms of today’s media landscape,” said WildChild owner Yvette Piñero. “Her vast experience in all parts of the production pipeline give her invaluable insight into what it will take to grow WildChild into the dynamic entity we envision it becoming. By procuring new talent and adding her well-rounded business insights, she will help shape the future of the brand.”
“I take a particular interest in helping to build and nurture editors’ careers, because I look not just at what they’ve done, but at what their real interests are,” said Miller. “I look at their reel and sell them on the merits of trying to do one project or another. That’s usually what starts their career, because the confidence that I give them that they can hit it out of the park leads to other things.”
Miller has led campaigns for numerous brands, including Snickers, Coca-Cola, FedEx, Sprite, Sprint, Skittles, Old Spice, DirecTV, GE, Volkswagen, HBO, ESPN, Starburst, Miller High Life, Staples, MasterCard and Burger King. Her work has earned Cannes Lion, CLIO, ACE and ADDY awards. Prior to joining WildChild, Miller worked at Mackenzie Cutler NY, Spine, Berlin Cameron, Fallon NY, Deutsch, Margeotis and BBDO.