Walkinshaw will take responsibility for securing new business and dialogue with the creative and studio communities, while Fox will focus on ensuring smooth operation across all film work and management of Framestore’s worldwide offices. Framestore’s new global film management strategy follows 2012’s successful initiative to direct Framestore’s advertising work as an integrated and global entity.
Walkinshaw, previously director of VFX production, has helped in developing the company into an internationally recognized, Oscar-winning film VFX house. She has risen through the ranks, producing VFX for Framestore features before taking lead of the film department from 2002 onwards. Most recently, she has been executive producer on Gravity, one of Framestore’s most complex projects to date. Her new role as joint MD will see her continue to secure new business while overseeing film development, tests, bids and long term strategy.
Fox joined Framestore in 2005 as senior VFX producer after working on commercials and broadcast projects. Having produced some of Framestore’s flagship long-form and film work, in 2010 Fox was appointed head of VFX production to lead a team of over 30 people. In his new role, Fox will continue to oversee management of the film department, but with more of a global focus.
“Fiona and Matt have worked alongside our creative, production and technology leadership to establish an incredibly strong platform for 2013,” said Framestore CEO and co-founder William Sargent. “The film team is working across seven of this year’s biggest releases, including the delivery of Gravity, which has set new advances in film making. All this and we are also bidding on a number of major productions with several different studios. With Fiona and Matt now officially at the helm, this growth is set to continue, despite competitive conditions.”