Creative collective Poetica has signed Aron Baxter as senior VFX artist, bringing with him 20 years of experience.
Previously, Baxter was employed by Nice Shoes in New York as creative director working with major clients like X-Box 360, IBM, Audi, AT&T, Under Armour, Bulgari and talent like Lady Gaga, Kanye West and Beyoncé. A driven, creative thinker, he developed and directed commercials, music videos and short films, including his own special effects-driven short film, Heartbreaker, which was an Official Selection for the Big Apple Film Festival in 2011. In 2005, Baxter was appointed visual effects supervisor/artist and department head at Nice Shoes’ sister company, Guava Studios. Baxter oversaw and took responsibility for creative direction on a number of projects for American Express, Goodyear, Folgers and GMC.
“Poetica’s creative energy, production capabilities and amazing team were all key factors in my decision to come on board,” Baxter said. “I’m excited to help grow the studio into a center for further creative thinking and excellence, while maintaining the reliability and impeccable service that Poetica currently provides.”
Baxter’s dynamic style stems from a broad range of influences. Starting his career as a freelance graphic designer and working in London for a period between 1989 and 1992, Baxter graduated with a degree in graphic design and visual communication from Nottingham Trent University and a certificate from the Graphic Design Foundation at the Ravensbourne College of Art. He then got his first big break working on Tim Burton’s Batman as the pre-production art department supervisor.
After finding his feet in the industry, he transitioned into a position with the prestigious Moving Picture Company in London, beginning his career as a visual effects artist. Working on titles such as Golden Eye, Les Misérables, and Muppet Treasure Island.
“Aron is someone who is creative in so many ways,” Poetica managing director Rachelle Madden noted. “Not only does he add another source of incredible talent to the Poetica team with his VFX work, but he is truly a team player and possesses an amazing, positive attitude when it comes to problem solving of any kind. He’s always thinking about new and better ways to work and that is a quality that is invaluable to us and to our clients.”