The International Cinematographers Guild (ICG, IATSE Local 600) will be exploring ways to enhance the creative focus and production efficiency of commercials in a panel titled Nailing a Commercial’s Look & Sailing Through Post, set for NAB Show New York on October 16.
Panelists Joe DeSalvo (Director of Photography), Kazim Karaismailoglu (Digital Imaging Technician), Adam Kimmel, ASC (Director of Photography) and Dave Satin (Digital Imaging Technician) will discuss the theatrical-sized challenges commercial producers face with the myriad of large format sensor choices, introduction of HDR, as well as the need to harness metadata and advanced workflows to generate deliverables in multiple formats.
The session will also explore how Directors of Photography work with their DITs to design efficient workflows, circumvent potential on-set problems and establish a playground for agency creatives while helping to keep the budget on target. Michael Chambliss, ICG’s Production Technology Specialist, will moderate the panel to be held on Stage 1, Level 3 at the Jacob K. Javits Convention Center in New York at 3 pm.
For more information please visit www.icg600.com