Held April 6-11, the NAB Show NAB Show is introducing the “In-Vehicle Experience,” a new exhibit floor destination located in the North Hall of the Las Vegas Convention Center. The area will feature a combination of educational sessions and live demonstrations that showcase content development, delivery and monetization opportunities related to connected vehicles.
In-Vehicle Experience sessions will address media display options, voice-activation technology, audio design and HD radio. Also, Audi and Xperi will provide live, in-car demonstrations of the latest technologies driving content delivery and consumer engagement.
On Monday, April 8 in a Main Stage session titled “Autonomous Cars and Amazing Experiences: Safety, Content & Connectivity,” panelists will discuss technology enabling the future of content consumption in autonomous vehicles and the related security considerations. Panelists include Carla Bailo of the Center for Automotive Research (CAR); James Buczkowski of Ford Motor Company; Shailen Bhatt of ITS America; Nakul Duggal of Qualcomm Technologies, Inc.; and Sam Matheny of the National Association of Broadcasters.
For more information please visit www.nabshow.com
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Olivia Gleichauf – Staff Editor