A leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations, Primestream has announced the release of its Creative Bridge solution for unifying content creation workflows. As an add-on to Primestream’s Xchange web-based media management platform, Creative Bridge allows all members of the content creation team to access any creative tool — Adobe Creative Cloud, Apple Final Cut Pro X, DaVinci Resolve, and Avid Pro Tools. Primestream will showcase Creative Bridge for MAC OS systems at its 2020 NAB Show Booth SL2605.
With the addition of Creative Bridge, producers, editors, graphic designers, visual effects artists, and other creatives gain access to multiple creative tools through a single application. Because all projects and assets within the Xchange platform are connected, users can access those tools seamlessly with Creative Bridge. Additionally, team members can register new assets into the MAM/PAM with rich metadata and organizational folder structures. Personnel across the organization gain greater visibility into media and can quickly search, import, and register managed media.
For more information about Primestream and the company’s products, please visit www.primestream.com
