Commercials

Foundation Editorial and Nice Shoes Connect Austin and NY To Share Ugandan Children’s Stories

Walgreens has partnered with charitable organization Vitamin Angels to help distribute vitamins to children all over the world by donating a portion of their vitamin sales to the organization, which distributes vitamins to pregnant women and children up to the age of five. To help illustrate how children in developing countries can go blind due to Vitamin A deficiencies, agency GSD&M recently partnered with RYOT Films, Foundation Editorial and Nice Shoes to produce a social media campaign entitled “See What They See.” […]

Commercials

Reel FX Adds Jim Riche as Head of Production

Dallas-based digital studio Reel FX has hired Jim Riche as head of production for the studio’s commercial division. Riche is an innovative producer and VFX specialist with a lengthy track record of curating and managing production teams, artists and supervisors in major studios and boutiques. He has over 30 years of experience in production management and consulting for feature films, commercials, visual effects, live action and design/graphics. He has worked for shops as Ntropic, Digital Domain, Troika, Nice Shoes, LoyalKasper and Blur Studio. Riche will report to David Bates, general manager of the commercial division. […]

Editing

Technicolor PostWorks Adding 50,000+ Square Feet of Editing Space

Technicolor PostWorks has agreed to lease 50,000-plus square feet at 1411 Broadway, a 40-story tower in central Manhattan. The lease term extends beyond 2026. The new facility, set to open early this summer, will house 120-plus editing rooms available to film and television productions for rental on long- or short-term bases. Technicolor PostWorks will provide editing systems and related technology, as well as on-site support and engineering. The facility will be directly linked with the company’s existing downtown finishing and sound facility network. […]

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Camera

ICG to Host Two Panels at NAB

The International Cinematographers Guild (ICG, IATSE Local 600) will host two sessions at NAB at the Las Vegas Convention Center in April. One will be a light-hearted look at Key and Peele’s cinematic debut, Keanu for Warner Bros., in which the hapless duo infiltrates a vicious gang to find their adorable catnapped kitten. The other will explore the cinematic use of drones. […]

Gear

FilmLight to Introduce Baselight 5.0 at NAB

FilmLight announced that it will introduce Baselight 5.0, the new version of its high-performance color finishing system, at NAB in Las Vegas in April. With over 50 new features, Baselight 5.0 introduces new ways for colorists and other creative artists to work. […]

Gear

MTI Film to Introduce New Cortex Tools at NAB 2016

MTI Film will launch the latest version of its Cortex dailies and media management software at NAB 2016, with new features for IMF deliveries, dead pixel correction, Dolby Vision, 4K up-resing and editing, as well as UI improvements. Originally conceived as a streamlined dailies processing application, Cortex can now manage media from the set through delivery. […]

Film

Video of the Day: Deepwater Horizon Trailer

Lionsgate released a trailer for its upcoming film Deepwater Horizon, which recounts one of the world’s largest man-made disasters when the the Deepwater Horizon oil rig exploded in the Gulf of Mexico on April 20, 2010. Directed by Peter Berg (Lone Survivor), the film is scheduled for release Sept. 30. […]

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Facility in Focus

AEG and Regal Partner with Barco at New Movie Theater

AEG and theater operator Regal have partnered with Barco to create Regal L.A. LIVE: A Barco Innovation Center. The current Regal Cinemas L.A. LIVE, owned by AEG, will transform into a creative hub for all of Barco’s cinema technology.
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Commercials

King and Country Hires DJ Fox as Director of Business Development, Commercials

King and Country (K&C) has hired Danita Jo (DJ) Fox as director of business development, commercials. In her new role, Fox will work closely with K&C partner/executive producer Jerry Torgerson to establish and maintain relationships with the company’s ad agency clients. She will also collaborate with K&C’s independent sales reps in different territories across the U.S. and Canada. […]