Dallas-based digital studio Reel FX has hired Jim Riche as head of production for the studio’s commercial division. Riche is an innovative producer and VFX specialist with a lengthy track record of curating and managing production teams, artists and supervisors in major studios and boutiques. He has over 30 years of experience in production management and consulting for feature films, commercials, visual effects, live action and design/graphics. He has worked for shops as Ntropic, Digital Domain, Troika, Nice Shoes, LoyalKasper and Blur Studio. Riche will report to David Bates, general manager of the commercial division.
“[Riche] has unparalleled experience in this industry and has worked with the best in the business,” said Bates. “Jim’s depth of knowledge will add incredible value to our team and to our work, and we look forward to the impact he will have on our lineup of great projects and our studio in the weeks and months to come.”
“I’ve followed the work of Reel FX since their earliest days and admired everything they do, from their award-winning spots to their Golden Globe-nominated animation feature, The Book of Life,” said Riche. “I am delighted to be working with David Bates and the team to expand the capabilities of the commercials division and make it even stronger. The company has a strong core of cutting-edge technical capabilities combined with extremely talented creatives. I’m looking forward to further growing their business and their reputation.”
Riche joins Reel FX from Blur Studio, where he established an innovative bidding and cost control system and consulted on major projects including the VFX for Deadpool. Prior to that, he worked as a freelance VFX supervisor, VFX producer and VFX consultant for a number of post studios. Formerly, he served as EP/head of production at Ntropic, managing a staff of over 50 artists and freelancers in three cities, producing VFX and live action for projects such as Underworld: Awakening and numerous ABC promos. Prior to that, he spent several years as executive producer/head of production of commercials at Digital Domain, managing a staff of over 80, running the commercial department and working on major VFX sequences in several films including Tron: Legacy, Percy Jackson and X-Men: First Class.
In addition to producing, Riche is also a fine art photographer. He earned a BFA in photography from the Rochester Institute of Technology and his work continues to be showcased in exhibitions in Los Angeles, Palm Springs and NYC. He is a member of the Producers Guild of America and also serves on the board of the Visual Effects Society business, labor and law committee.