In his new role, Lang will be responsible for growing the business and continuing to produce the kind of television promotion Play is known for, including network launch campaigns, sales presentations and episodic promotion.
“We couldn’t be happier to have Alex on the Play team. He is a true leader in the industry,” said Victor. “From his unique creative view to his ability to execute arresting, award-winning spots, Alex brings an arsenal of talent.”
“I’m thrilled to be working with Michael and the wonderful creative team at Play,” said Lang. “The work that Play is producing is among the boldest and best in the industry.”
Prior to joining Play, Lang was vice president of creative at the cable network, G4. In that role, he oversaw all network branding and promotion, interstitial programming, on-air graphics, print and digital marketing.
Previous positions include creative director, on-air promotion at ABC. There, he oversaw all reality and comedy promotion and sales presentations. Lang began his marketing and promotion career as a writer/producer at The WB Network.
