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Outside Television and RED Digital Cinema Partner for REDirect 2016


On a quest to find compelling adventure lifestyle stories, Outside Television and RED Digital Cinema are partnering on REDirect Explore 2016 – the third installment of RED’s REDirect film contest. Building on the previous themes of skate and surf, this year filmmakers will focus on exploring the outside world.

Outside Television will select 10 talented cinematographers from around the world who will be challenged to create a captivating outdoor adventure lifestyle story, plus a compelling still photo pulled from the footage. The contestants will shoot within a 60-day production window with final materials due June 1. The winners will be announced at a viewing party on Aug. 4 in conjunction with the Outdoor Retailer Trade Show in Salt Lake City, Utah.

Each contestant will be provided with a RED Scarlet-W camera system plus gear and accessories from G-Technology, Dell, Carl Zeiss and f-stop, collectively valued at over $35,000, to use exclusively for the contest. Participants will be judged on both their “Best Moment in Time” still photo as well as their finished short film. The completed film and supplemental content, including behind-the-scenes footage captured during production, will be accessible via and The competition’s grand prize winner will be awarded the 5K Scarlet-W camera system plus all the gear used to shoot their winning entry.

“This partnership with RED provides Outside Television with such a great opportunity to showcase amazing content by highlighting some incredible adventure filmmakers who are excellent story tellers,” said Chris Crowley, executive producer for Outside Television. “By providing these talented contestants the best equipment on the market and a platform known specifically for its visual content, there are no limits on the submissions we will receive.”

“We’re excited to partner with Outside Television to give filmmakers a chance to bring REDirect Explore 2016 to the masses,” said Jarred Land, president of RED Digital Cinema. “With the 5K Scarlet-W, they’re getting a perfect storm of a camera – superior image quality with maximum flexibility. I can’t wait to see what they create.”

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