Dallas-based digital studio Reel FX has added Steve Nix as general manager of its virtual reality division, Reel FX VR. Nix will oversee all aspects of development, strategy and technology for the division. He will join David Bates, who was recently named general manager of the studio’s commercial division.
Nix has spent nearly 20 years as a senior leader in interactive entertainment. Prior to joining Reel FX, Nix was CEO and co-founder of Yvolver, a mobile gaming technology developer, acquired by Opera Mediaworks in 2015. His experience in the gaming industry spans digital distribution and game development for companies such as id Software, Ritual Entertainment and GameStop.
“Reel FX has shown incredible foresight establishing itself as an early leader in the rapidly emerging VR content space,” said Nix. “This foundation, combined with the studio’s resources will allow us to aggressively expand our VR content offering, combining storytelling, visual and technical expertise in a medium that I firmly believe will change the human experience.”
Nix graduated summa cum laude from Texas Tech University with a BBA in finance, later earning his MBA at SMU where he was an Armentrout Scholar. He got his start in the gaming industry as CEO of independent game developer Ritual Entertainment, an early pioneer in action games and digitally distributed PC games. He moved on to join id Software as director of business development, prior to its acquisition by ZenMax Media, transitioning to the position of director of digital platforms at the company. There he led digital distribution and mobile game development for such games as “DOOM,” “RAGE,” “QUAKE” and “Wolfenstein.” In 2011, Nix came on board as GM of digital distribution at GameStop, where he led the growth of new digital businesses, helping grow overall digital revenue at a 48% compound annual growth rate to $630 million during his time there.