Bi-coastal production company Stardust created the 2012 AICP sponsor reel, which premiered during an exclusive screening at the Association of Independent Commercial Producers(AICP) Show at the Museum of Modern Art in New York City.
“The team at Stardust did an amazing job showcasing the AICP partners and sponsors,” said Matt Miller, president and CEO of AICP. “This use of image and sound to acknowledge – and convey our appreciation to – our supporters is so important, and sets the tone for the evening. The look and feel of the piece is very much in keeping with the AICP Show’s relationship to art and cultural institutions.”
Every year the AICP turns to industry-leading design teams to create artful video treatments to present their show open and sponsor loop. Stardust first met with the AICP in January and followed the group’s direction to showcase partner logos in a way that celebrates the artistry of the advertising industry. Stardust founder and director Jake Banks approached this project as a fine art piece, exploring deconstructed logos against natural and urban landscapes, moving in and out of frame with abstract design elements that range from exploding shapes to streaming trails of objects from nature. The juxtaposition of imagery is complemented by a modern, sound design-heavy track by Stardust collaborators Squeak E. Clean. Footage for the loop was provided by Corbis Motion.
“We aimed to design a video short that was equal parts sponsorship reel, equal parts art piece, since the work debuts at the MOMA in New York,” said Banks. “We didn’t want the animation to be too clean or too perfect, and went for a look that was a little more abstract, exploring movements in particle streams, reconstructing and deconstructing logos to integrate them into the design.”
The AICP sponsor reel will be screened as part of the 2012 AICP Show Tour.
