LOGAN, a bicoastal content-creation studio, has appointed Paul Abatemarco as executive producer in Los Angeles, adding two decades of production expertise.
“We’re thrilled to be able to welcome Paul to LOGAN,” said company founder Alexei Tylevich. “His extensive commercial and advertising experience will help continue to drive sales and establish and maintain top-level client relationships.”
Prior to LOGAN, Abatemarco oversaw sales and operations for Brand New School’s West Coast studio, helping guide the company to record growth during that time. Abatemarco also helped lead MPC launch MPC Creative in the United States and has served as executive producer at Stardust. Most recently, Abatemarco was managing director at Los York.
“I’m excited to join such a dynamic studio that has always pushed the boundaries of the commercial world and developed some of the industry’s most respected directors,” said Abatemarco.
Abatemarco’s experience includes campaigns with brands such as Nike, Google, Target, Adidas, Honda, Ford and Toyota, among others. The commercial and advertising veteran also served on the management side at studios such as Digital Domain and Radium, and was director of operations at post-production studio R!OT.
LOGAN, along with its roster of directors at Logan & Sons, has worked on recent brand campaigns for Apple, Nike, BMW, Clinique and Cisco, among others. The company’s latest entertainment marketing campaigns include Netflix’s Santa Clarita Diet and the Clio award-winning work for 20th Century Fox’s X-Men: Apocalypse.