Regal Entertainment Group, a motion picture exhibitor owning and operating one of the theatre circuits in the United States, and Coca-Cola announced Julian Conner and Tom Teller from Chapman University are the winners of this year’s Coca-Cola and Regal Films program for their film Crunch Time which can be viewed at https://youtu.be/-ESDWzAuraY. Julian Conner and Tom Teller were named the 2017 grand prize winners at CinemaCon, the annual gathering of the motion picture theater community, in Las Vegas. A Red Ribbon panel comprised of Coca-Cola, Regal, RED Digital Cinema (RED) and entertainment and industry representatives, including actor and producer Giovanni Ribisi, actor, director and
writer Clark Gregg, and director Richie Keen, selected this year’s winner based on set criteria: creativity, creative fit and entertainment value. Conner and Teller’s 35-second film will be shown exclusively at Regal theatres across the country starting in May.
“As an actor and filmmaker, I understand the importance of real-world experience to develop your career. Student film programs like what Coca-Cola and Regal have created offer a unique opportunity to learn in this way,” said Giovanni Ribisi, star of the new Amazon series Sneaky Pete and Coca-Cola and Regal Films Red Ribbon panelist. “I enjoyed watching the final five films from the program and it was a pleasure to be a part of the process.”
Students from more than 20 college and university film schools participated in the 2017 Coca-Cola and Regal Films program. Five teams from American Film Institute, Chapman University, UCLA, Elon University and New York University advanced to this year’s finals and received $15,000 to create a 35-second film to connect consumers to the movie-going experience. In addition to the grand-prize winning film debuting at Regal theaters, RED, the program’s provider of professional technology, gave camera equipment for each production and awarded the winning filmmakers with a SCARLET-W 5K camera package and Chapman University with a RED EPIC-X 6K camera package.
“The Coca-Cola and Regal Films program is a fantastic opportunity for up-and-coming filmmakers from top film schools to showcase their talent,” said Ken Thewes, chief marketing officer for Regal Entertainment Group. “We are proud to support these filmmakers and offer the winners the chance to create the story they envisioned and share it on our big screens across the country at all Regal theatres.”
Their short film Crunch Time, is about a robot standee that comes to life in the lobby of a Regal Cinema, when it is enticed by the sights and sounds of the concessions. Driven by the irresistible crave, the robot decides to leave its own diorama and head into the theater and join other guests.
The six-month Coca-Cola and Regal Films program gives aspiring film students real-world experiences managing all aspects of filmmaking, as well as the opportunity to work alongside and be supported by teams at major global marketing and leading cinema and cinema equipment companies, The Coca-Cola Company, Regal and RED.
“Our commitment to the film community starts with the next generation of passionate filmmakers,” said Bill Lathrop, director, strategic partnership marketing, Coca-Cola North America. “We are proud to support these filmmakers and are always excited to see how the students bring to life the simple pleasure of drinking a delicious, ice-cold Coca-Cola during the special movie experience.”
Regal and Coca-Cola partnered in 2016 to mark the return of this premier student filmmaking initiative to give aspiring student filmmakers an opportunity to share their talent. RED joined the initiative in early 2017.