The company plans to build its base in broadcast advertising while pushing further into branded entertainment, web and mobile media, as well as television projects.
“We are really focused on partnering our directors with agencies and clients to push creative concepts to the best place and then intelligently execute them to deliver the best results,” said Snyder. “We are very excited about the model we are developing and see huge opportunities for the growth of the company and our directors.”
Gragido described the merger as “a perfect marriage. I like the energy and intelligence Jeff brings. We’re going to be stronger working together than we were separately.”
The two companies kicked off their work as a combined entity by producing an upcoming campaign featuring New York Giants star Eli Manning as well as a spot for Century Link helmed by Pulitzer Prize-winning director Laforet. Laforet used the digital gyro stabilizer MoVI for the shoot, marking the first commercial shot with the new piece of gear. The following week he was at NAB to assist in launching it.
